Get to Know Us Meet the Leadership Team
Neal Freeman has over 39 years of real estate development experience, as well as a passion for sports and for building venues that create lifetime memories. Mr. Freeman is the visionary of Competitive Social Ventures which began with Roaring Social Alpharetta and quickly grew into Fairway Social and Pickle & Social. He views Competitive Social Ventures growing into a portfolio of “Social” brands across the Southeastern United States, with each individual venue having its own local influence. Throughout his career, he has developed 52 Publix-anchored shopping centers, and he was the developer of the $100-million LakePoint Sports complex that hosts over 1,000,000 visitors per year.
For over 20 years, Mr. Joseph has honed his expertise in the Capital Markets industry, structuring and closing sophisticated transactions, raising joint venture equity, and managing debt, mezzanine financing, fixed-income securities, M&A, and, beginning in 2011, private equity JV Fund investments in commercial real estate development. He has been a principal investor in over $600 million of commercial real estate investments and developments across the five major asset classes, with an emphasis in multi-family, retail, mixed-use, and hospitality.
Mr. Belt was a principal in the creation and operation of the publicly traded Dutch retail real estate fund, DIM Vastgoed, N V (Euronext Amsterdam Exchange) from 1996 through its sale in April 2010. Additionally, he oversaw the formation and management of 18 Dutch partnerships (“Maatschaps”) from 1992 to 2000, as well as a host of other institutional and family office initiatives throughout his 30+ year career. Mr. Belt is well versed and deeply experienced in the complete commercial real estate spectrum (retail, office, hospitality, residential, and industrial). Mr. Belt is not only involved in the acquisition and development process but is charged with spearheading the debt and equity procurement due to his extensive experience within the capital markets and his development, acquisition, and financial structuring capabilities, along with his asset and property management pedigree.
Brad Rahinsky serves as President and Chief Executive Officer of Hotel Equities, an Atlanta-based, full-scale hotel ownership, management, and development firm. In 2018, he guided Hotel Equities through a historic joint venture and strategic partnership with Virtua Holdings International, accelerating the firm’s growth through a comprehensive acquisition platform. Since joining Hotel Equities in 2012, Mr. Rahinsky has powered the firm’s explosive growth, adding over 75 hotels to the firm’s portfolio in over 25 states and multiple provinces in Canada. Prior to joining Hotel Equities, Mr. Rahinsky co-owned a successful portfolio of Hilton- and Hyatt-branded hotels in the Southeast. He spent his early years learning the business through progressive executive-level positions with Sheraton, Hyatt, Wyndham, and various independent resorts. Mr. Rahinsky serves as a member of the TownePlace Suites by Marriott Franchise Advisory Committee and Hilton’s Hampton Inn and Suites Owners Advisory Council.
Fred "Coach" Cerrone serves as Founder and Chairman of Hotel Equities. His hospitality career spans a five-decade progression from desk clerk at the Sheraton Boston hotel, to managing hotels across the country, and ultimately launching Hotel Equities in 1989. After founding Hotel Equities, he became one of Marriott’s first original franchise partners. HotelWorld Network named Mr. Cerrone "Hotelier of the Year” in 2009. He sits on Marriott’s Fairfield Inn Franchise Advisory Board and Marriott's Homes and Villas Advisory Board, as well as the Advisory Board for Georgia State University's Cecil B. Day School of Hospitality. He received the Alumni Entrepreneurship Award from Georgia State University’s Robinson College of Business. Today, Hotel Equities is among the Top 10 hotel management companies in the world and Cerrone’s reputation speaks to his many contributions to the industry and to his character as a man of high integrity.
Joe Reardon serves as Chief Development Officer for Hotel Equities. With over 25 years of hospitality experience, he oversees the development and growth strategies for the organization. Mr. Reardon has built a highly successful business development team to negotiate management contracts and evaluate the financial feasibility of the firm’s acquisition opportunities. Mr. Reardon orchestrated Hotel Equities’ growth to over 160 properties in 27 states from Connecticut to California and four providences in Canada. He began his career with Marriott International in Sales and Marketing and, over a 17-year span, he earned prestigious awards for work in select service, full-service, and resort hotels. With a proven track record of transforming sales cultures and systems to drive top-line revenue, he develops and leads strong teams to make a positive impact on market share and profitability.
Bryan DeCort serves as Chief Operating Officer for Hotel Equities. He is responsible for enterprise-wide performance, profitability, and corporate strategy for the firm’s sport folio of 160+hotels and resorts throughout the United States and Canada. Since joining HE, Mr. DeCort has constructed an industry-leading team and has implemented cutting-edge technology to support the firm’s portfolio through rapid growth. Mr. DeCort was the architect for a comprehensive internal reorganization while the firm simultaneously added over 50 hotels, hired 1700 associates, and opened three regional office locations. He plays a critical role in all owner, investor, and brand relationships. With over 30 years of diverse hospitality experience, he has held progressive executive leadership positions with Marriott, Renaissance, Sheraton, and Omni Hotels.
Joseph, a native of Winston-Salem, NC, joined Mayfair Street Partners in 2019 as the Director of Food and Beverage for Mayfair Hospitality. He currently oversees all Mayfair’s hospitality operations and is excited to bring his experience and his "Every Guest Every Time" attitude to the team.
Joseph studied Hospitality Management at the University of South Carolina with a concentration in Hotel, Restaurant, and Tourism. After graduation, he began his career with Gordon Biersch Brewery Restaurant Group in Chattanooga, TN; for the next several years, Joseph traveled with the company and managed locations in multiple states. During this time, Gordon Biersch grew from 40 Microbrewery Restaurant units into Craft Works Holdings, acquiring companies including Rock Bottom Brewery and Old Chicago Pizza along the way. By 2014, when Joseph became the Managing Partner in a private restaurant venture, Craft Works owned and operated locations with annual revenues in excess of $500MM. In his free time, Joseph enjoys spending time with his family and friends, cooking, and playing golf.